
Australians are busy buying new LCD televisions with built-in support for digital channels. But there are some nasty surprises for them once they set up their new purchase. There are 2 main motivating factors driving these purchases; higherquality signal ( ie digital vs analog ), and more content. For the most part, you will get neither.
Which Signal?
First, though, the curse of the early adopters. All those who rushed out and bought a new tv or set-top-box the instant they were able. They were sold ’standard’ definition digital devices. But there were always plans to roll out ‘high’ definition channels. Planned obsolesence is obviously not a new concept in a crazy capitalist world. But punching early adopters in the groin, making them go an buy another digital device, even before the analog signal is turned off, is a rare low in customer relations. The cynical would think it was just a ploy to make people buy more electronic goods. Lucky I’m not cynical.
The Quality Signal
So now we’ve got either a standard-definition, or high-definition tv. We’ll get a better quality signal, right? Yes and no. Yes, the signal is technically capable of carrying a higher quality stream and you’d get with analog, but the large majority of content is still PAL/NTSC – ie what you’re used to with analog. Sure, new content can optionally be recorded in higher quality, but this really leads on t o our next point … the rapidly decaying quality of the content itself.
I’ve heard it said many times before of pay tv; 200 channels, and nothing worth watching. That’s the direct free-to-air television is going too. As noted above, new content is being produced in higher quality ( standard or high definition ), but stop to think about this content. It’s all crap.
Reality TV
‘Reality’ tv shows that fail to approach reality in any meaningful way. Big brother opened the floodgates for Australian viewers, and while it was scripted and heavily edited, it at least pretended to be reality, although obviously a highly distorted one where people sit in the spa in their bikinis and bitch about each other. Even reality tv is sliding though. Now the script writers can’t even manage to fit nominally ‘real’ people into reality tv, instead opting for idle ( no, not idol; idle ) actors and ‘celebrities’ to craft their particular take one ‘reality’.
News and Current Affairs
Re-runs of crap American sit-coms and reality TV aren’t the only types of content being broadcast. Who could forget news and current affairs? Half of our stations have savagely slashed their news and current affairs staff, and it shows. News is more about the presenters smiling and chatting amongst themselves, in between ever larger advertisement breaks, than is it about informing us about what is actually going on. The slide in ‘news’ content is nothing compared to the devastating decadence of so-called ‘current affairs’ reporting.
Current affairs reporting now amounts to shameless self-promotion ( channel seven, I’m talking about you – exactly how many 15-minute specials on ‘Dancing With The Stars’ were you going to try to get away with ), sickeningly condescending ‘how to save money in the financial crisis’ bullshit, and of course, the fabled ‘tennant from hell’ story, AKA ‘lets bash tennants and justify current rental prices’. None of this involves any actual investigation, formerly the corerstone of investigative journalism.
When Less is More
What’s happening? Why is this not the vibrant viewing landscape we were promised? Commercial television is about selling your attention to advertisers. Nothing more. Nothing less. As there is a clearly demonstrable maximum viewing audience, there is similarly a ceiling to the amount of advertising dollars business is prepared to spend on television advertising. Adding more commercial channels to the mix doesn’t magically increase the viewing audience. 
In fact it spreads the available audience thinner across stations. What this means is that each 30-minutes segment is worth less to advertisers, which in turn means that stations must spend less on content, which explains all of the above complaints on the quality of content recently. In the long term, this thinning out of advertising revenue and associated shit-house content will lead to a complete collapse of the viewing audience, who will tend to watch something more interesting, such as dust accumulate on their knees.
Non-Commercial Content
But digital tv is also available for non-commercial content, right? Well sure, but it’s not as good as it sounds. ACCT ( Australian Christian TV ) shows some unique content. They’ve got 1/3 evolution-bashing, 1/3 gut-wrenching evangelical claptrap, and 1/3 assorted dribble that defies categorisation ( other than the preceding ).
It’s not all bad though. NITV ( National Indigenous TV ) gives a voice and communications medium to our indigenous society, and has some great documentaries, music, art and culture. ABC and SBS ( government-owned, or partly government-owned in the case of SBS ) actually have some different content on each of their channels. The teachers channel has some interesting content. Even the RTA have some channels, showing live footage from their many traffic-monitoring cameras. This is actually better than it sounds, and comes with music. In fact, it’s up there amongst the best in a challenged field.
Who Gets a License to Broadcast, anyway?
Now that’s an interesting question. Well, it goes without saying that the big players in analog broadcasting get ‘their share’. Channel 7 has 6 stations, all showing precisely the same content. Channel 9 gets 2 ( they have financial issues at present ). Channel 10 gets 2 for their ‘normal’ content, and also ‘One’, a new sports-branded channel. If I liked watching sport, I suppose I’d like this development. So for the big players, there are still 3 content streams, but they now spread over 3 analog and 11 digital channels. This channel-squatting is basically strategic denial; preventing competition from entering the market by buying all the channels.
There are some smaller players who have also bought into the new market. There are some 24/7 infomercial channels. The mind boggles. There is a new ‘Go!’ station, that appears to have re-runs of extremely old content.
But what about all the great content in the public domain? What about all the independant media begging for a way of distributing their content? What about some public forums, with a live audience, and interaction with home viewers? Sadly, none of this makes it, for … ‘whatever’ … reason, onto free-to-air television in Australia. Actively Radical TV used to broadcast on Channel 31 … before the license was given to Rupert Murdoch.
Some optimists ( let’s call them naive people ) said, “Oh, don’t worry. When digital tv arrives, they’ll get a license there”. I’m still waiting.
All Is Not Lost
Internet to the rescue! There are some great content distribution networks online already.
First in mind is Miro. It’s an amazing collection of content, ranging from ‘questionable but different’ to ‘absolutely brilliant’. Miro has thousands of channels. It’s got some unbelievable independant news channels, such as ‘The Real News’ and ‘Democracy Now’. It’s got humor. It’s got documentaries. It’s great – really – and it’s all free, legal, and you download content on your PC before viewing, so you’ve got a copy of cool things once you’ve watched them. You can set up the Miro application to download new content as it becomes available, and view it at your leisure. It’s essential, honestly.
Then there are the alleged ‘illegal’ distribution networks. Let’s not pretend they don’t exist. If you feel like big business has warped your news coverage, corrupted your democracy, bombarded you with their propoganda and marketing, and given you absolute shit content on free-to-air tv, then you may very well feel justified in using peer-to-peer networks to equalize things somewhat. Mind that you look over your shoulder, particularly in Australia, as our government’s ‘filtering‘ solution is watching you, and feeding the big content producers with lists of trouble-makers. No, seriously, this is what it’s for.